Fifteen-plus years of enterprise content strategy
AI-integrated production, broadcast and editorial video, brand systems, and the operational infrastructure that makes all of it repeatable.
Traditional Media fused with AI
AI produces the predictable, the human is creative. — AdamV.
Replacing 2-Week Turnarounds with Same-Day AI Pipelines
Designed AI-integrated production pipelines using Firefly, Midjourney, ComfyUI, and Runway. Cut creative turnaround from four days to same-day delivery, without sacrificing brand quality or art direction.
Enterprise Video Production for Brands That Move at Scale
Full-cycle video production across Cisco, Intuit, H&R Block, Rackspace, and Comcast. Scripting through delivery, broadcast through branded social, traditional craft integrated with AI-enhanced workflows.
How I Generated 10M Organic Views without a Paid Budget
Built a content engine for Cisco that generated over 10 million organic views across YouTube, LinkedIn, and Twitter. No paid promotion. Just editorial strategy, repeatable production, and platform discipline.
Cisco Systems & Semester at Sea, Editorial Strategy and Video Production
Across Cisco Systems and Semester at Sea, I built two video content engines on the same principle: produce what people are actively searching for, then engineer every detail of the production around keeping them watching.
At Cisco, that meant hundreds of videos for the Cisco Learning Network and Cisco Security across four and a half years, covering networking fundamentals and security products like firewall. Several remain among Cisco's top-performing YouTube content today.
At Semester at Sea, it meant hiring, training, and managing the videographer and student assistants who sailed each voyage. I built the marketing plan before they boarded and directed edits in-house. The channel grew from roughly 100 subscribers to over 30,000, with top videos surpassing two million views.
The execution layer was the same in both: search-intent titles and descriptions, a hook engineered into the first thirty seconds, audio quality treated as non-negotiable, and constant attention to audience retention. Over 10 million organic views combined, no paid promotion.
“Working directly with Adam as a Marketing Assistant and Videographer was a great opportunity for growth in my career as a young professional. Adam is an organized, consistent manager who also knows how to be hands off and allow the people he managers creative freedom and autonomy. He was always supportive and gave detailed, intentional feedback on each project I created. It was awesome to work with him!” -Brooke B - Semester at Sea
10M+ Organic Views Across Cisco and Semester at Sea, No Paid Budget
Replacing 2-Week Turnarounds with Same-Day AI Pipelines
A Fully Custom AI-Generated Spot for the SMART Scholarship
The brief was direct: produce a spot promoting the Department of Defense SMART Scholarship Program with no stock footage, no stock imagery, and no licensed talent. Every element built from scratch.
I designed a college-age student as the AI-generated subject and placed her across three scenes tracking the scholarship arc: applying for SMART, receiving the award and attending college, and beginning her civilian career as a STEM professional. Still images were generated and art-directed for each scene, then animated into motion using Google Veo, Midjourney, and Weavy AI. Transitions between scenes were built using start-and-end-frame generation to keep the avatar visually consistent across cuts.
The result: a fully custom, fully AI-generated advertisement produced without a single stock element. Once approved stills were locked, the full video was completed in one day.
“I had the pleasure of working with Adam on a Department of Defense (DoD) program, where he brought my creative concepts to life through engaging, detail-oriented videos that elevated the program’s social media presence. Adam is not only highly skilled and professional, but also a friendly, collaborative coworker who truly understands how to bring digital content to life. He consistently delivered high-quality work aligned with our goals. I highly recommend him to any team seeking a talented and dependable multimedia expert!” -Kenzie G
The Baltimore Sun, Comcast, Intuit, H&R Block, Rackspace, Cisco Systems, LMI
The video production craft I bring to AI-integrated work didn't come from AI. It came from twenty years of doing the job the old way first.
I started at The Baltimore Sun, producing hundreds of editorial videos across four and a half years. Then at Comcast, producing video for more than a hundred local advertising clients. Through VJIX Creative, my boutique production practice, I produced over twenty videos for Intuit's Demand Force, more than ten for Rackspace, and a body of branded work for H&R Block. At Cisco, I produced motion graphics, customer training video, and product enablement content for the Security division. Now I build AI-integrated pipelines that produce broadcast-quality work without the broadcast-era timelines.
The throughline: scripting, directing, shooting, editing, and finishing video that audiences actually watch. The tools change every five years. The judgment about what makes a shot land doesn't.
“Adam significantly elevated the quality of our team's customer-training videos, which was testament both to his talent and experience as well as his commitment to team collaboration. In addition to his 20+ years of MMD experience, Adam brought a strong marketing background to the role." -Linda S., Cisco Systems
Two Decades of Video Production, from Broadcast to AI
What people say about working with me.
“Working directly with Adam as a Marketing Assistant and Videographer was a great opportunity for growth in my career as a young professional.”
— Brooke B., Semester at Sea
“Adam Valuckas is an exceptionally talented visual designer, and he always delivers high-quality work on time.”
— Rebecca C., Cisco Systems
“Creative and personable, Adam has a keen knack for breaking down different multimedia tools for those of us that don't have those skills!”
— Koty E., Semester at Sea
Working with him is not only productive but also enjoyable. He seamlessly integrates feedback and ideas, making the creative process smooth and efficient.
— Yasmine A., Cisco Systems
About Adam
I've spent 15+ years at the intersection of editorial, enterprise production, and emerging technology. Built content engines at Cisco. Architected a 60-year media archive at Semester at Sea. Now I build the AI-integrated production workflows that modern creative teams actually need.
Most creative directors can't architect a system. Most systems architects can't art direct. I've spent a career building the fluency to do both and the last several years applying it specifically to AI-powered production.
MBA from Western Governors University. Adobe Certified Professional in AI-powered design. I also run @AdamValuckas on YouTube, covering AI tools and productivity for working professionals.
FAQ
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Description teAdam Valuckas is a Creative Technology Director and AI production consultant with over 15 years of enterprise creative production experience. He has held senior creative roles at Cisco Systems, Comcast, LMI, Semester at Sea, and The Baltimore Sun. He specializes in AI-integrated creative workflows, digital asset management, and content strategy at scale.xt goes here
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A Creative Technology Director bridges creative production leadership with technology strategy — overseeing brand, visual systems, AI tool implementation, content operations, and production infrastructure for organizations that need both artistic direction and systems thinking in a single role.
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Description text goes hereYes. Adam takes on project-based consulting engagements including AI workflow design, creative operations consulting, content strategy, and fractional creative leadership. Engagements are scoped per project. Use the contact form to start a conversation.
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Adam works with Adobe Firefly, Midjourney, Runway, ComfyUI, and Higgsfield — integrated into enterprise production pipelines, not just used as standalone tools. He holds an Adobe Certified Professional designation in Product & Experience Design with AI Using Adobe Firefly.
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Case studies and work samples are available at adamvaluckas.com/portfolio. He also produces content on AI productivity for working professionals at youtube.com/@AdamValuckas.