Fifteen-plus years turning creative problems into shipped outcomes
AI-integrated production, broadcast and editorial video, and brand systems, built with a product manager's eye for what actually moves the needle: views, speed, and adoption. The work below is craft and decisions, not just deliverables.
Traditional Media fused with AI
The tools generate. The judgment about what to build, and what's still broken, is the work.
Replacing 2-Week Turnarounds with Same-Day AI Pipelines
Designed a node-based generative pipeline in Weavy, with Google Veo and Midjourney, that delivered a fully custom DoD spot in one day instead of two weeks. The hard part wasn't speed. It was keeping one AI character consistent across every scene, which I solved with start-and-end-frame generation.
Enterprise Video Production for Brands That Move at Scale
Full-cycle video for Cisco, Intuit, H&R Block, Rackspace, and Comcast, from script to delivery. The throughline was judgment about what to make and why, not just how: matching format to audience, broadcast to branded social, and traditional craft to AI-enhanced workflows.
How I Built a Content Engine for 10M Organic Views
Built repeatable content engines at Cisco and Semester at Sea that drove over 10 million combined organic views with zero paid budget. I treated growth like a product: study what people search for, engineer the hook, measure retention, iterate.
Cisco Systems & Semester at Sea, Editorial Strategy and Video Production
Across Cisco Systems and Semester at Sea, I built two video content engines on the same principle, and ran them like products: figure out what people are actively searching for, then engineer every detail of the production around keeping them watching.
At Cisco, that meant hundreds of videos for the Cisco Learning Network and Cisco Security across four and a half years, covering networking fundamentals and security products like firewall. Several remain among Cisco's top-performing YouTube content today.
At Semester at Sea, it meant hiring, training, and managing the videographer and student assistants who sailed each voyage. I built the marketing plan before they boarded and directed edits in-house. The channel grew from roughly 100 subscribers to over 30,000, with top videos surpassing two million views.
The execution layer was the same in both: search intent as user research, a hook engineered into the first thirty seconds, audio quality treated as non-negotiable, and constant attention to retention as the metric that mattered. Over 10 million organic views combined, no paid promotion.
“Working directly with Adam as a Marketing Assistant and Videographer was a great opportunity for growth in my career as a young professional. Adam is an organized, consistent manager who also knows how to be hands off and allow the people he managers creative freedom and autonomy. He was always supportive and gave detailed, intentional feedback on each project I created. It was awesome to work with him!” -Brooke B - Semester at Sea
10M+ Organic Views Across Cisco and Semester at Sea, No Paid Budget
A Fully Custom AI-Generated Spot for the SMART Scholarship
A Fully Custom AI-Generated Spot for the SMART Scholarship
The brief was strict: a spot for the Department of Defense SMART Scholarship Program with no stock footage, no stock imagery, and no licensed talent. Every element built from scratch. I designed a college-age student as the AI-generated subject and carried her across three scenes tracking the scholarship arc: applying, receiving the award and attending college, and starting a civilian career as a STEM professional. Stills were generated and art-directed for each scene then animated.
The real problem wasn't generating footage. It was identity consistency: keeping the same character recognizable across every scene and cut, which is exactly where most AI video workflows fall apart today. I solved it with start-and-end-frame generation to lock the avatar between transitions.
The outcome: a fully custom, fully AI-generated advertisement with zero stock elements, completed in a single day once the stills were approved, against a traditional two-week timeline. The deeper takeaway is a product one. Node-based pipelines make this possible, but character consistency is still the unsolved problem worth building for.
“I had the pleasure of working with Adam on a Department of Defense (DoD) program, where he brought my creative concepts to life through engaging, detail-oriented videos that elevated the program’s social media presence. Adam is not only highly skilled and professional, but also a friendly, collaborative coworker who truly understands how to bring digital content to life. He consistently delivered high-quality work aligned with our goals. I highly recommend him to any team seeking a talented and dependable multimedia expert!” -Kenzie G
The Baltimore Sun, Comcast, Intuit, H&R Block, Rackspace, Cisco Systems, LMI
The video production craft I bring to AI-integrated work didn't come from AI. It came from twenty years of doing the job the old way first.
I started at The Baltimore Sun, producing hundreds of editorial videos across four and a half years. Then at Comcast, producing video for more than a hundred local advertising clients. Through VJIX Creative, my boutique production practice, I produced over twenty videos for Intuit's Demandforce, more than ten for Rackspace, and a body of branded work for H&R Block. At Cisco, I produced motion graphics, customer-training video, and product enablement content for the Security division. Now I build AI-integrated pipelines that produce broadcast-quality work without the broadcast-era timelines.
The throughline: scripting, directing, shooting, editing, and finishing video that audiences actually watch. The tools change every five years. The judgment about what to make, who it's for, and what makes it land does not. That judgment is what I now bring to the products being built in this space.
“Adam significantly elevated the quality of our team's customer-training videos, which was testament both to his talent and experience as well as his commitment to team collaboration. In addition to his 20+ years of MMD experience, Adam brought a strong marketing background to the role." -Linda S., Cisco Systems
Two Decades of Video Production, from Broadcast to AI
What people say about working with me.
“Working directly with Adam as a Marketing Assistant and Videographer was a great opportunity for growth in my career as a young professional.”
— Brooke B., Semester at Sea
“Adam Valuckas is an exceptionally talented visual designer, and he always delivers high-quality work on time.”
— Rebecca C., Cisco Systems
“Creative and personable, Adam has a keen knack for breaking down different multimedia tools for those of us that don't have those skills!”
— Koty E., Semester at Sea
Working with him is not only productive but also enjoyable. He seamlessly integrates feedback and ideas, making the creative process smooth and efficient.
— Yasmine A., Cisco Systems
About Adam
I've spent 15+ years at the intersection of editorial, enterprise production, and emerging technology. Built content engines at Cisco. Architected a 60-year media archive at Semester at Sea. Now I build the AI-integrated production workflows that modern creative teams actually need.
Most creative directors can't architect a system. Most systems architects can't art direct. I've spent a career building the fluency to do both and the last several years applying it specifically to AI-powered production.
MBA from Western Governors University. Adobe Certified Professional in AI-powered design. I also run @AdamValuckas on YouTube, covering AI tools and productivity for working professionals.
FAQ
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Adam Valuckas is a creative technologist and AI production specialist with 15+ years of enterprise creative experience across Cisco Systems, Comcast, LMI, Semester at Sea, and The Baltimore Sun. He specializes in AI-integrated creative workflows, generative video, and the product thinking behind the tools that creative teams rely on.
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A Creative Technology Director bridges creative production with technology and product strategy: art direction, visual systems, AI tool selection and implementation, content operations, and the workflows that let a team produce at scale. It's the rare role that needs both artistic judgment and systems thinking in one person.
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Yes. Adam is open to senior, fully remote roles in AI creative strategy, creative technology, and product at companies building AI video and creative tools. Use the contact form to start a conversation.
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Yes. Adam takes on project-based engagements including AI tool evaluation, generative workflow design, creator research, content strategy, and creative operations. Engagements are scoped per project. Use the contact form to start a conversation.
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Adam works daily in node-based platforms like Weavy and ComfyUI, with image and video models including Google Veo, Kling, Midjourney, Nano Banana, and GPT Image, finished in Adobe Premiere Pro and After Effects. He thinks in layers: orchestration platforms versus the underlying models, and which combination fits the job. He holds an Adobe Certified Professional designation in Firefly and Generative AI.
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Case studies and work samples are at adamvaluckas.com/work. Adam also publishes on AI video tools and workflows at youtube.com/@AdamValuckas.