WGU – C212 Marketing

Course Structure

Assessment Type: 1 Performance Assessment (PA)
Deliverable: A comprehensive marketing proposal paper (typically 10–20 pages, based on content and depth)
Estimated Completion Time: 2–7 days depending on writing speed, topic familiarity, and prep

Adam’s Tips

C212 – Marketing is very doable, especially if you have prior experience in the field. For Adam, it took just two evenings to complete the first draft. Be warned: not following the rubric precisely can lead to revisions. In Adam’s case, one missed bullet meant fixing three separate sections. Take your time and double-check that each rubric point is addressed.

Pro Tip: Treat this assignment like a creative writing task. Step into the shoes of your company and market your products like it's your own business venture.

Steps to Complete the Course

1. Understand the Assignment

You’ll develop a global marketing plan for two new products or services from a U.S.-based company entering an international market. Choose either a real or fictional company and pick a country not currently served by the business.

2. Choose a Topic Wisely

Pick products or industries you're familiar with—coffee shops, software, food chains, tech gadgets—anything you can comfortably ideate on. Select an easy-to-navigate market like Canada or the UK.

3. Research and Prep

• Pick your CRM software (e.g., Salesforce, Freshworks)

• Gather market insights (use blogs, industry news, or fictional-but-logical data)

• Review the rubric and template thoroughly

• Watch the walkthrough video provided in the course

4. Write the Paper

Structure it using the rubric’s headers. Include:

• Market research methods

• Product/service details

• Pricing, promotion, and distribution plans

• CRM implementation strategy

Keep it clean, focused, and on-task. Avoid fluff and stick to what the rubric asks for.

5. Revise and Submit

• Proofread for grammar and formatting

• Double-check rubric compliance

• Submit and expect minor revisions like expanded sections or examples

Community Tips

• Many students said it took them only 1–3 days of focused work

• Using the performance assessment template is a game-changer

• Don’t get bogged down reading every textbook section—focus on the rubric

• Fictional companies (like coffee shops or tech startups) make this easier

• Real CRM citations may be needed, but the rest can be fictionalized

• Most revisions are light and easy to address in under an hour

Third-Party Resources

• Studocu examples

• YouTube – WGU C212 How to pass (my video)

Final Notes

This class is only hard if you overthink it. Pick familiar products, write with confidence, and use the rubric as your compass. The paper is long but manageable. Some students submitted 10-page drafts and passed, others went up to 20+. Either way, follow the structure and make it flow like a business pitch.

Study Guide Length

Compiled and condensed from 15+ pages of community tips and transcripts.

You Got This!

C212 might feel like a mountain at first glance, but it’s just one long paper. No exams. No quizzes. Just you, your ideas, and a rubric. Take it one section at a time and knock it out. You’re more capable than you think—keep moving forward.

Disclaimer

This study guide was compiled using AI and community-generated content. Always verify with WGU’s official course materials and guidelines. This is not an official WGU resource and may include outdated or inaccurate information. Proceed with academic integrity.