Key Steps to Complete the Course

1. Understand the Assignment

You are tasked with developing a global marketing plan for two new products or services from a U.S.-based company to launch in a new international market. This can be a real or fictional company.

Tips:

• Choose a familiar industry or product to simplify research and decision-making.

• Pick a straightforward market like Canada or the UK to keep challenges minimal.

• Review the rubric thoroughly; it outlines exactly what is required.

Resources:

• Performance Assessment Template (available in course materials).

• Assessment Walkthrough Video: Follow section-by-section for clarity.

• Rubric: Use this as your guide; directly address each criterion.

2. Preparation Before Writing

• Brainstorm Products/Services: Identify gaps in the market or improvements for an existing product.

• Pick a CRM Software: Research and mention a CRM relevant to your chosen industry (e.g., Salesforce, Freshworks).

• Research the Target Market: Use Google or industry blogs to gather basic market data. Fictionalized results are fine, but they should make sense.

Additional Resources:

• Business News Daily – Best CRM Software

• Watch Table of Contents Setup Video for organizing your paper.

3. Start Writing

Structure your paper based on the rubric's headings. Include:

• Market Research Methods: Create plausible data about customer needs in the new market.

• Product Details and Strategy: Explain how your products meet market needs.

• Pricing, Promotion, and Distribution Plans: These should reflect market conditions and business strategies.

• CRM Implementation: Discuss how your chosen CRM will support customer relationships and operations.

Tips:

• Use the template as a draft outline.

• Reference the e-textbook for guidance on marketing principles, but avoid overreading. Focus on sections mentioned in the rubric or course videos.

• Keep language simple and concise. Avoid adding unnecessary fluff.

4. Proofread and Revise

• Review your paper against the rubric.

• Proofread for grammar, clarity, and punctuation.

• If unsure about meeting criteria, reach out to your course instructor or mentor for feedback.

5. Submit and Handle Revisions

Submit your paper and monitor feedback. Most revisions are minor, such as expanding on certain sections or adding more examples.

Additional Tips

• Time Management: Allocate focused time for writing; most students completed this paper in 1–3 days.

• Keep It Fun: Treat the assignment as a creative exercise. Many students found it enjoyable once they started.

• Support Network: Attend cohort sessions or schedule a 15-minute meeting with your instructor to resolve any confusion.

Final Thoughts

This course is straightforward if you follow the rubric closely. Writing the paper is the only task, so focus on completing it efficiently. Many students overthink the process, but simplicity is key.

Always verify course materials and requirements, as WGU updates them periodically. If in doubt, reach out to your mentor or instructor.

Summary Based on: Compiled and condensed insights from 11 pages of community tips into this study guide.