Master of Business Administration (MBA) Western Governors University, 2025

Digital Marketing Analytics MIT Sloan School of Management, 2024

Bachelor of Science, Electronic Media and Film Towson University

Product-Led Video Creative with 15+ years of experience crafting high-impact video content for B2B SaaS, enterprise technology (Cisco), and global brands. A rare dual-threat creative who combines cinematic storytelling with MBA-level business analytics to drive product adoption, user retention, and brand equity.

  • Strategic & Hands-On: Deep expertise in high-level creative direction paired with daily proficiency in Adobe Premiere Pro, After Effects, and color grading.

  • Data-Driven: MIT Sloan-trained in Digital Marketing Analytics, ensuring creative decisions are backed by engagement metrics, conversion data, and ROI analysis.

  • AI Innovator: Pioneer in integrating Generative AI (LLMs, Runway, Midjourney) into post-production pipelines, increasing velocity by 20% and enabling scalable personalization.  

  • Enterprise Scalability: Proven track record building Digital Asset Management (DAM) systems and video frameworks for Fortune 500 organizations, ensuring brand consistency across global markets.  


LMI (Department of Defense Consultancy) | Remote Strategic Multimedia Lead & AI Workflow Specialist | March 2024 – Present

Leveraging cutting-edge video and AI technologies to modernize federal STEM programs and internal workflows.

  • Content Strategy & Growth: Directed creative strategy for flagship video initiatives, translating dense technical objectives into accessible narratives. Resulted in a 40% increase in STEM program visibility.  

  • AI Implementation: Spearheaded the "Digital Backpack" initiative, integrating Large Language Models (Liger) and GenAI tools into content workflows. Reduced database architecture setup time by 20% and cut manual content tasks by 40%, streamlining the path from ideation to execution.  

  • Hands-On Production: Personally edited and animated key assets using Adobe Premiere and AI tools, defining the visual pacing, sound design, and emotional arc for high-stakes stakeholder presentations.

  • Cross-Functional Leadership: Collaborated with data science teams to bridge the gap between technical complexity and visual storytelling, ensuring accurate representation of AI capabilities in marketing materials.

CISCO SYSTEMS | San Jose, CA (Remote) Security Multimedia Designer (Product & Brand) | July 2022 – January 2024

Embedded within the Security Marketing organization to drive demand generation and product awareness through video.

  • Engagement Growth: Crafted personalized video campaigns across the marketing funnel, boosting engagement by 300% and increasing qualified leads by 40%.  

  • Technical Storytelling: Translated abstract cybersecurity concepts (e.g., Zero Trust, XDR) into clear, high-fidelity motion graphics and video assets for C-suite and technical audiences. Turned "invisible" software features into compelling visual benefits.  

  • Scalable Operations: Re-engineered the Digital Asset Management (DAM) framework, establishing tagging taxonomies and style guides that reduced asset retrieval time by 50%, enabling faster speed-to-market for global teams.  

  • Team Enablement: Mentored junior editors and external vendors on advanced post-production techniques, ensuring brand fidelity across hundreds of deliverables.

SEMESTER AT SEA | Fort Collins, CO Associate Director of Multimedia Strategy | December 2017 – July 2022

Led the global video content engine for a premier higher-education study abroad program.

  • Audience Explosion: Developed and executed a video-first content strategy that grew YouTube subscribers by 400%, achieving 4.4 Million views through data-informed storytelling.  

  • Process Optimization: Championed the early adoption of AI tagging tools to organize an archive of 80,000+ digital assets, improving search efficiency by 50% and allowing the team to scale output without headcount increases.  

  • Production Efficiency: Implemented agile post-production workflows that increased team output by 30%, successfully managing logistics for on-location shoots across multiple continents.

CISCO SYSTEMS | San Jose, CA Senior Video Consultant | September 2013 – December 2017

  • Volume & Quality: Personally edited over 500 marketing videos, generating 1.5M+ YouTube views and driving a 20% increase in web traffic.  

  • Event Production: Directed multimedia coverage for high-profile live global events, consistently delivering projects 25% faster than projected timelines through efficient workflow management.  


VJIX CREATIVE | Denver, CO Principal Creative Strategist & Lead Producer | January 2009 – 2013

A boutique creative consultancy delivering high-end video production for major SaaS and consumer brands.

  • Client Success: Partnered with Intuit (Demandforce), H&R Block, and New Belgium Brewery to deliver broadcast-quality commercial and digital content.  

  • Performance Marketing: Designed SEO-driven video content strategies for Intuit that drove a 50% increase in audience engagement across digital platforms.  

  • Award-Winning Creative: Recipient of 3 Telly Awards for excellence in motion design, animation, and storytelling.  

  • Full-Cycle Production: Managed end-to-end production pipelines—from concept and storyboarding to cinematography and final color grading—demonstrating the ability to execute with lean resources.

THE BALTIMORE SUN | Baltimore, MD Digital Media Marketing Producer | 2007 – 2012

  • Pioneered digital video advertising formats for the publication, producing 200+ marketing videos that increased advertiser ROI by 15%.  

  • Collaborated with editorial teams to produce documentary-style branded content, enhancing audience retention by 20%.