MBA Candidate 2025 - Westerns Govern University

Digital Marketing Analytics - MIT Sloan School of Management

Electronic Media and Film - Towson University

Hello, I am Adam Valuckas. Communications expert and marketing leader with proven record of spearheading successful multimedia campaigns through digital asset management and analytics. Data-driven strategist able to analyze social media metrics and trends to strengthen customer base and expand audience reach.

Creative problem solver with an eye for untapped resources and process improvements that increase efficiency, productivity, and revenue growth. Leveraging social media expertise and diverse technical skill sets to develop, execute, and continuously enhance engaging, multi-platform marketing plans. #EnoughJargon?

LMI - Department of Defense SMART Program

Multimedia Specialist Consultant, Mar 2024 - Present

  • Produced a mix of long and short-form marketing videos for the SMART Scholarship-for-Service Program, increasing program visibility and engagement.

  • Developed and maintained SharePoint sites tailored for Creative Practices Area Leads, enhancing collaboration and content accessibility.

  • Managed a team of videographers for Orientation Event, overseeing the production of high-quality video content that highlights the program's benefits and success stories.

Cisco Systems

Multimedia Specialist Consultant, Jul 2022 - Jan 2024

  • Drove cross-functional efforts to amplify YouTube campaigns and upgrade project management tools. Strategized with Cisco Enterprise Marketing Group to boost user engagement.

  • Launched Brandfolder, Cisco Securities primary DAM platform. Cataloged 1.3K assets and reduced retrieval time by 50%.

  • Increased engagement 300% by developing engaging educational and promotional content for Cisco Secure.

  • Improved daily workflows by implementing Adobe CC, including Premiere, After Effects, and Photoshop.

Semester At Sea

Associate Director of Multimedia, Dec 2017 - Jul 2022

  • Identified YouTube channel’s untapped potential, expanding outreach to 30K subscribers and 4.4M views in 4 years.

  • Automated generation and metadata assignment to full collection of 80K+ images; increased media search efficiency and accuracy by utilizing Google AI.

  • Designed and implemented comprehensive marketing plans for each semester’s multimedia content.

  • Recruited and trained voyage videographer each semester to uphold content quality standards.

  • Selected project management system Trello for SAS.

Cisco Systems

Multimedia Designer, Sep 2013 - Dec 2017

  • Boosted CLN premium sales by showcasing multimedia content on YouTube, gaining 1.5M views and earning over twenty top-video slots on Cisco’s official YouTube channel.

  • Created 500+ videos for Cisco Learning Network (CLN), the main source of web traffic for 1M+ users.

  • Edited 16 of the top 120 videos on the Cisco channel for 1.5M views.

  • Facilitated week-long filming sessions and shot live video at Cisco Live event yearly.

  • Managed 2 video editors.

VJIX Creative

Creative Director, 2009 - 2013

  • Established successful self-owned business without outside funding. Achieved steady revenue growth by delivering high-quality media content.

  • Earned 3 Telly Awards for use of animation in marketing.

  • Supported high-profile clients—such as H&R Block, Intuit, New Belgium, and Constant Contact—with media creation.

The Baltimore Sun

Digital Media Marketing, 2007 - 2012

  • Served in pioneering digital media videographer role. Produced 200+ videos designed for microsites, strengthening Tribune Media’s advertising and marketing campaigns.

  • Contracted Akamai's premier content delivery network (CDN) services for publication of all marketing videos, resulting in millions of impressions and streamlining viewing experiences.

Comcast Spotlight

Lead Video Producer, 2005 - 2007

  • Managed shoot and editing schedules for four creatives

  • Met strict deadlines, producing 2-5 commercials weekly and increasing throughput by 100%.

  • Served as primary camera operator for Baltimore sales region, consistently improving NPS quarter-over-quarter.

Cable Vantage (contract moved to Comcast)

Video Producer, 2003 - 2005

  • Ensured seamless workflow of all phases of TV commercial production, including writing, directing, filming, and editing.

  • Produced 3-5 commercials per week while meeting company’s marketing/advertising objectives and continuously monitoring view analytics.

Towson University

Multimedia Lab Manager, 2001 - 2002

  • Maintained and managed film, editing, and camera equipment.

  • Trained students on equipment usage and coordinated rentals.

  • Enhanced user experiences by collaborating with university's learning technology team on LMS publishing tasks.