I initiated my journey into Digital Asset Management with Semester at Sea. Throughout my career, efficiency, and organization have been paramount. Upon entering SAS, chaos awaited - assets dating back to 1963, hundreds of thousands of photos, numerous video clips, projects, slides, film, and an overwhelming amount of media.

Over time, I meticulously organized hard drives and media, transforming the chaos into a refined photo library housing over 80,000 tagged images, and skillfully utilizing the Google Image API. Managing over 60 Years of Media and over 100TBs of information with hundreds of thousands of assets, I structured a system where finding the right project for any department became seamless. It was a "labor of love," a task that might be deemed tedious, yet I loved the work.

Since then, I have built Brandfolders for Cisco Systems Security and Icario from scratch. My passion lies in creating media, and I revel in organizing data. As a creative, I understand firsthand how a well-organized DAM saves time and significantly contributes to generating profits.