Lead Generative AI Artist & Creative Technologist
Bridging the gap between prompt engineering, brand storytelling, and post-production.
Adam Valuckas, MBA
As a Lead Generative AI Specialist, I combine the visual eye of an Art Director with the technical rigor of a Solutions Architect. My focus is on moving Generative AI from "experimental novelty" to a reliable, brand-safe production asset. I hold an MBA, which informs my approach to ROI, scalability, and stakeholder management, ensuring that every creative innovation directly supports strategic business goals.
Why I am the right fit:
Enterprise Fluency: Deep experience working within complex brand guidelines and corporate environments (Cisco, LMI, Icario).
Technical Mastery: Expert fluency in the Adobe Creative Suite (After Effects, Premiere) deeply integrated with cutting-edge AI models and platforms (Weavy, Midjourney, Stable Diffusion/Flux on Comfy, feels like I have tried them all).
Governance First: I prioritize ethical AI use, copyright safety, and brand governance, ensuring innovation never comes at the cost of trust.
Generative AI is powerful, but it requires the precision of traditional production to be production-ready. I don't believe in "one-click" solutions. Instead, I treat AI models as sophisticated generators of raw material—creating textures, mattes, and video plates that I then refine, composite, and polish using industry-standard tools.
How I Integrate the Old with the New:
AI + After Effects: Using GenAI to create complex, surreal motion backgrounds or particle assets, then bringing them into After Effects for precise keyframing, color grading, and rotoscoping.
Generative B-Roll: augmenting traditional video edits in Premiere Pro with AI-generated B-roll to fill gaps in storytelling where stock footage falls short.
Photoshop Compositing: Generating specific elements (props, set extensions) in Midjourney/Firefly and seamlessly blending them into photography using traditional masking, lighting, and compositing techniques.
AI does not exist in a vacuum. To be effective, it must integrate with the tools professional teams already use. I design "hybrid" pipelines that feed Generative AI outputs directly into the Adobe Creative Cloud ecosystem, bridging the gap between raw generation and polished final delivery. I also use AI in my day-to-day work. Beyond the creative side, there is the business side.
My Workflow Architecture:
Efficiency Automation: Reducing routine asset creation time by 70% through AI-assisted workflows, freeing up creative teams for high-value strategy.
Documentation: creating clear SOPs (Standard Operating Procedures) for creative teams to adopt AI tools effectively and safely.
AI Strategy, Ethics, & Governance
Innovation requires guardrails. As a Lead, my role extends beyond creation to curation and compliance. I partner with legal, brand, and security teams to establish frameworks for the Responsible Use of AI. I ensure that all generated content adheres to copyright standards and diversity guidelines, protecting the brand's integrity while pushing creative boundaries.
Leadership Focus:
Brand Safety: Rigorous filtering of outputs to prevent hallucination or off-brand artifacts.
Team Enablement: Mentoring creative teams on prompt engineering best practices and the ethical implications of AI.
Trend Analysis: Constant R&D into emerging models (Sora, Veo, 3D Generative) to keep the organization ahead of the curve.
Multimedia Expertise and Digital Strategy
With a background in video production, content strategy, and digital asset management, I craft campaigns that increase visibility and drive engagement. From motion graphics and digital campaigns to optimizing creative workflows, I elevate communications through a combination of creativity and efficiency. I have also set up and managed Digital Asset Management systems for Semester at Sea, Icario, and Cisco Systems.
Performance, Tracking, and Improvement
I monitor usage, measure performance, and track stakeholder feedback to assess the effectiveness of materials. Insights drive continuous refinement of messaging, templates, and workflows to improve results and stakeholder satisfaction.
Professional Identity and Impact
Organized, adaptable, and solutions-oriented, I thrive in fast-paced environments. My creative problem-solving and strategic mindset support both execution and long-term planning. I have worked with top organizations and consistently deliver engaging multimedia assets that are recognized for their quality and impact.
“I had the pleasure of working with Adam on a Department of Defense (DoD) program, where he brought my creative concepts to life through engaging, detail-oriented videos that elevated the program’s social media presence. Adam is not only highly skilled and professional, but also a friendly, collaborative coworker who truly understands how to bring digital content to life. He consistently delivered high-quality work aligned with our goals. I highly recommend him to any team seeking a talented and dependable multimedia expert!”
“As Adam’s former peer and then manager at Cisco, I was continually impressed with Adam’s prowess as a multimedia producer. From the start, Adam significantly elevated the quality of our team’s customer-training videos, which was testament both to his talent and experience as well as his commitment to team collaboration. In addition to his 20+ years of MMD experience, Adam brought a strong marketing background to the role as well as a keen eye for getting the most out of our team’s tools. But perhaps what I will remember most is Adam’s personable nature – he was often the first person I turned to when I needed help (and I turned to him often).
If you are on the hunt for someone who is deeply dedicated to video quality and who also has a heart of gold, Adam is your man.”