The word "intuit" written in white lowercase letters on a black background.

20 Years of Experience in Media Marketing

A black and white Cisco logo with a series of vertical lines above the word 'cisco'.
Seal of the Department of Defense of the United States of America featuring a bald eagle with outstretched wings, holding olive branches and arrows.
Black and white logo with large bold text that reads H&R BLOCK within a white square border.
Black and white logo of the brand 'Rackspace'

Adam Valuckas, MBA

I help organizations refine their marketing messages, enhance audience engagement, and amplify brand impact through strategic visual communication. My work at Cisco Systems in enablement is similar to this role, where I created content for Cisco Secure products.

Digital Backpack video. I wrote the script, created the video, and for better or worse that is my voice over.

A Digital Backpack SharePoint page I redesigned (not official)

A digital webpage promoting LMI Digital Backpacks, featuring a space-themed banner with Earth at night, and sections offering solutions categorized by role and job type, including icons and descriptions.

Sales Support Materials

I design and deliver polished, customizable sales enablement assets, including high-impact presentations, messaging frameworks, video assets, brochures, and digital materials. All outputs align with brand guidelines and are tailored to customer needs.

A promotional poster for Cisco Secure Endpoint, featuring two professionals, a man and a woman, standing in front of a blue background with arrows. The poster highlights the threat detection and response capabilities of Cisco Secure Endpoint to reduce security risks.
Diagram illustrating risk-based authentication process, including risk signal analysis and responses, with icons for devices, corporate resources, and a color-coded risk level scale.
Flowchart illustrating normal trust in risk-based authentication, showing end-user access attempt, trust engine signals evaluation, and successful access granting.
Diagram explaining Wi-Fi fingerprint risk levels, showing three networks, with a central message about anonymized Wi-Fi network data providing a strong risk signal. Illustrates low risk with familiar network fingerprint and high risk with novel network fingerprint.
Diagram illustrating risk-based authentication flow with low trust, showing end-user device access, trust engine evaluating device trust, location, and IP, and risk-based remembered devices requiring MFA, with step-up authentication options.
Presentation slide titled 'Building an Engine for YouTube content creation' with the Cisco logo, a man holding a coffee cup and a smartphone, and a dark blue background.
A young man with dark hair and a beard, smiling and crossing his arms, standing against a dark blue background with green lines radiating behind him. There is text on the left side introducing Jack, a tech enthusiast and Cisco customer.
Slide about content preferences for YouTube viewers, featuring Cisco branding, a man with a beard and closed eyes next to a network switch labeled Cisco IOS, GUI, and Stackable, and information about matching content to viewer interests.
A slide presentation with a blue background on the left side and two smiling professionals, a man and a woman, sitting at a table looking at a tablet on the right side. The slide's text asks, 'Who could make content for Jack to watch?' and lists vari
Slide presentation titled 'Actioning Insights' with a photo of two men in business suits on video call on a laptop screen, demonstrating virtual communication.
Slide titled "What a weekly podcast could look like?" showing a video of two men talking in a studio with a large screen behind them. The slide lists ideas for social media video content such as full-length videos on YouTube and Spotify, short videos
Slide titled 'Proactive Planning with Adaptive Process' with a person typing on a laptop in a bright, modern workspace.
Presentation slide with the title "When should we start making changes?" showing a man looking at his phone and a graphic of a paper airplane with a robot head in the upper right corner.
A man smiling and looking up against a dark blue background with the text 'Thank you for your time' in blue.
Cisco logo with the slogan 'The bridge to possible' on a dark blue background.

Multimedia Expertise and Digital Strategy

With a background in video production, content strategy, and digital asset management, I craft campaigns that increase visibility and drive engagement. From motion graphics and digital campaigns to optimizing creative workflows, I elevate communications through a combination of creativity and efficiency. I have also set up and managed Digital Asset Management systems for Semester at Sea, Icario, and Cisco Systems.

Collaboration and Stakeholder Engagement

I partner with Sales Engineers, Product Owners, Marketing, Growth, and technical teams to translate technical inputs into customer-ready messages. My collaborative approach ensures alignment across functions and drives cohesive execution.

Diagram of a network architecture with icons labeled Network, Switch, Firewall, Packet Capturing Device, SNMP Enabled Device, Flow Collector, and Manager.

Performance, Tracking, and Improvement

I monitor usage, measure performance, and track stakeholder feedback to assess the effectiveness of materials. Insights drive continuous refinement of messaging, templates, and workflows to improve results and stakeholder satisfaction.

Certificate of completion from Massachusetts Institute of Technology Sloan School of Management for Adam Valuckas in Digital Marketing Analytics, October 2023, signed by Peter Hirst, Senior Associate Dean of Executive Education.
Screenshot of YouTube Studio Channel Analytics page showing audience data, viewer demographics, and subscriber metrics for a channel named 'Semester at Sea'.

Professional Identity and Impact

Organized, adaptable, and solutions-oriented, I thrive in fast-paced environments. My creative problem-solving and strategic mindset support both execution and long-term planning. I have worked with top organizations and consistently deliver engaging multimedia assets that are recognized for their quality and impact.

“I had the pleasure of working with Adam on a Department of Defense (DoD) program, where he brought my creative concepts to life through engaging, detail-oriented videos that elevated the program’s social media presence. Adam is not only highly skilled and professional, but also a friendly, collaborative coworker who truly understands how to bring digital content to life. He consistently delivered high-quality work aligned with our goals. I highly recommend him to any team seeking a talented and dependable multimedia expert!”
— Kenzie Rivenbark, Senior Analyst LMI
“As Adam’s former peer and then manager at Cisco, I was continually impressed with Adam’s prowess as a multimedia producer. From the start, Adam significantly elevated the quality of our team’s customer-training videos, which was testament both to his talent and experience as well as his commitment to team collaboration. In addition to his 20+ years of MMD experience, Adam brought a strong marketing background to the role as well as a keen eye for getting the most out of our team’s tools. But perhaps what I will remember most is Adam’s personable nature – he was often the first person I turned to when I needed help (and I turned to him often).

If you are on the hunt for someone who is deeply dedicated to video quality and who also has a heart of gold, Adam is your man.”
— Linda Snyder, Cisco Systems
Read 25 more Recommendations on my Linkedin