20 Years of Experience in Media Marketing
Adam Valuckas, MBA
I help organizations refine their marketing messages, enhance audience engagement, and amplify brand impact through strategic visual communication. My work at Cisco Systems in enablement is similar to this role, where I created content for Cisco Secure products.
Digital Backpack video. I wrote the script, created the video, and for better or worse that is my voice over.
A Digital Backpack SharePoint page I redesigned (not official)
Sales Support Materials
I design and deliver polished, customizable sales enablement assets, including high-impact presentations, messaging frameworks, video assets, brochures, and digital materials. All outputs align with brand guidelines and are tailored to customer needs.
Multimedia Expertise and Digital Strategy
With a background in video production, content strategy, and digital asset management, I craft campaigns that increase visibility and drive engagement. From motion graphics and digital campaigns to optimizing creative workflows, I elevate communications through a combination of creativity and efficiency. I have also set up and managed Digital Asset Management systems for Semester at Sea, Icario, and Cisco Systems.
Collaboration and Stakeholder Engagement
I partner with Sales Engineers, Product Owners, Marketing, Growth, and technical teams to translate technical inputs into customer-ready messages. My collaborative approach ensures alignment across functions and drives cohesive execution.
Performance, Tracking, and Improvement
I monitor usage, measure performance, and track stakeholder feedback to assess the effectiveness of materials. Insights drive continuous refinement of messaging, templates, and workflows to improve results and stakeholder satisfaction.
Professional Identity and Impact
Organized, adaptable, and solutions-oriented, I thrive in fast-paced environments. My creative problem-solving and strategic mindset support both execution and long-term planning. I have worked with top organizations and consistently deliver engaging multimedia assets that are recognized for their quality and impact.
“I had the pleasure of working with Adam on a Department of Defense (DoD) program, where he brought my creative concepts to life through engaging, detail-oriented videos that elevated the program’s social media presence. Adam is not only highly skilled and professional, but also a friendly, collaborative coworker who truly understands how to bring digital content to life. He consistently delivered high-quality work aligned with our goals. I highly recommend him to any team seeking a talented and dependable multimedia expert!”
“As Adam’s former peer and then manager at Cisco, I was continually impressed with Adam’s prowess as a multimedia producer. From the start, Adam significantly elevated the quality of our team’s customer-training videos, which was testament both to his talent and experience as well as his commitment to team collaboration. In addition to his 20+ years of MMD experience, Adam brought a strong marketing background to the role as well as a keen eye for getting the most out of our team’s tools. But perhaps what I will remember most is Adam’s personable nature – he was often the first person I turned to when I needed help (and I turned to him often).
If you are on the hunt for someone who is deeply dedicated to video quality and who also has a heart of gold, Adam is your man.”